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IN THE NEWS
Cultivate Consulting and our clients are in the news – keep up with the latest from industry publications.
Produce Business: Marketing Excellence Award: Pear Bureau Northwest/Crisp.Global
PROMOTION USA Pears in Israel: Growing Demand During a Record Crop Year STRATEGY During the 2025–26 season, Northwest pear growers launched an integrated omnichannel campaign in Israel to support export sales during a record pear crop.
Aug 111 min read


Fresh Plaza: Mexico remains strong export market for pears from the U.S.
The current estimated pack-out volume of pears in the Pacific Northwest is 16.7 million boxes (20 kg. or 44-lb. equivalents). This number is down about two million boxes from the mid-October estimated pack-out due to normal shrinkage throughout the season. In addition, the pack-out per bin is not reaching the same levels now compared to the beginning of the season as the product is being put into the packages for sale. "Nevertheless, this season's crop is still the largest in
Mar 311 min read


Pacific Northwest Ag Network: Focus on Fruit: What Does the Future of Trade Look Like?
What does the next 12-24 months look like when it comes to trade and the impact it will have on local growers. We put that question before Jeff Correa with Pear Bureau Northwest.
Feb 261 min read


Pacific Northwest Ag Network: Focus on Fruit: Improving Trade for Pear Growers
What can be done to improve trade for local pear growers and potentially open new or additional markets? We put that question before Jeff Correa with Pear Bureau Northwest to get his thoughts.
Jan 81 min read


Grocery Business Magazine: Toronto event celebrates World Pear Day
USA Pears celebrated World Pear Day recently at STACKT Market in Toronto with Pearing Up, an immersive, flavour-forward experience designed for Toronto’s food, lifestyle, and culture media.
Dec 8, 20251 min read


Fresh Plaza: USA pear exports expand into offshore markets this season
This season's initial projection for the Pacific Northwest (PNW) pear crop came in at 16.5 million boxes, but the final volume is well above that number. "The forecast was underestimated pretty significantly, and the industry is expecting a total packout about two million boxes over," says Jeff Correa with USA Pears. The fruit sized up more than expected and Correa explained how one size larger could result in an additional volume of 1.6 million boxes. In addition, high quali
Dec 2, 20251 min read


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