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IN THE NEWS
Cultivate Consulting and our clients are in the news – keep up with the latest from industry publications.
Grocery Business Magazine: Toronto event celebrates World Pear Day
USA Pears celebrated World Pear Day recently at STACKT Market in Toronto with Pearing Up, an immersive, flavour-forward experience designed for Toronto’s food, lifestyle, and culture media.
Dec 81 min read


Fresh Plaza: USA pear exports expand into offshore markets this season
This season's initial projection for the Pacific Northwest (PNW) pear crop came in at 16.5 million boxes, but the final volume is well above that number. "The forecast was underestimated pretty significantly, and the industry is expecting a total packout about two million boxes over," says Jeff Correa with USA Pears. The fruit sized up more than expected and Correa explained how one size larger could result in an additional volume of 1.6 million boxes. In addition, high quali
Dec 21 min read


Produce Business: 36th Annual Marketing Excellence Award Winner: Pear Bureau Northwest
The Pear Bureau Northwest (USA Pears) partnered with Sony Movies, and created a partnership for Garfield, The Movie in Mexico. For two months, USA Pears created and executed a special campaign featuring Garfield with the main objective of promoting USA Pears among kids (and, well, cats of course).....
Feb 61 min read


Blue Book: USDA awards $4MM to Pear Bureau Northwest to diversify export markets
MILWAUKIE, OREGON – USDA has announced that Pear Bureau Northwest (PBNW) BB #:162426 has been awarded $4.025 million under the new Regional Agriculture Promotion Program (RAPP), to build...
May 22, 20241 min read


Blue Book: PBNW leader elected chairman of the World Apple and Pear Association
MILWAUKIE, OREGON – During its Annual General Meeting February 9, the World Apple and Pear Association elected Jeff Correa, Director of International Marketing at Pear Bureau Northwest BB...
Feb 20, 20241 min read


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